It's Super Strong....piffff. Back in 1991 Toyota paid Mike Tyson a crap ton of yen to be the spokesperson for their line of Toyota Trucks. There was a whole advertising campaign behind it with commercials (click here for three of them), magazine and pamphlets....and telephone cards. Telephone card collecting was in full force in the late 1980s and early 1990s and Toyota decided to use this advertising medium to capture one of the most iconic boxers and athletes of all time, Mike Tyson, with one of the most profitable collecting hobbies ever, Telephone Cards. Toyota ended up printing three different versions with Tyson on them and this red one is one of the most common. Anyone else ever run across one of these?
Have a great Tuesday!
Wow, that is a great card! I kind of want one now, but am afraid to see what they sell for.
ReplyDeleteI don’t think it was much. Less than $20 for sure.
DeleteI'm disappointed that no trucks actually appeared here.
ReplyDeleteHa, wasn’t meant to be click bait for motor heads.
DeleteThese are really cool. Thanks for sharing!
ReplyDeleteAbsolutely! These are always fun!
DeleteSweet phone card! Congratulations on adding this to your collection. Found one on eBay (actually it comes with another phone card), but it's pretty pricey. But now that I know these exist.. hopefully a few more pop up on my radar.
ReplyDeleteThose on eBay are pretty spendy, but the white one is pretty cool. They pop up in Japan on occasion.
DeleteTYSON POWAAAH!
ReplyDeleteMan, Tyson was such a beast. He probably could have punched one of those Toyota trucks out.
I’d be curious how much they paid him to do the commercials.
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